Grupo RAR

Vitacress wants to triple organic production area in three years. Organic production is one of the most important development axes of Vitacress. The bet in biologic has been easy to the company headquartered in Odemira, Southwest Alentejo, that is part of the RAR Group. This is reflected in 2018 results.

Last year, this type of culture represented 10% of the total production area, but the goal is to triple this value over the next three years. For this reason, Vitacress took advantage of its presence in Fruit Logistica to spread its biological products, which are examples of potted fresh herbs: basil, thyme, parsley, coriander, chives and mint.

Vitacress showed them and gave them to taste to the visitors, through show cookings sessions, a curiosity for consumers. During the event, Vitacress also released its latest products: “Salada Must” (which highlights the mustard leaf), “Salada da Terra” (which adds Chard leaves),“Salada Formosa” (which introduced the Salicornia of the Ria Formosa), Super Soups (a differentiated and practical offer in the sector) and the Salicornia individual pack.

"We are growing and getting stronger in the biological brand, with growth rates of 20%, 30% not having more due to the complex, very demanding process that is the conversion of conventional lands into biological», said Luís Mesquita Dias, General Director from Vitacress.